Engineering Blog · Post #62

Personalized Data Sources: How Underwriters Customize Their Enrichment View by Product

D&O underwriters need Capital IQ and EDGAR. Cyber underwriters need CyberCube. EPL underwriters need ClassActions.org. Let each UW see exactly what they need.

The Problem

A carrier writes 12 lines of business. Each LOB has different data needs. The D&O team lives in SEC filings and credit ratings. The cyber team needs vulnerability scans. The EPL team needs employment lawsuit databases. But most platforms show every underwriter the same data — either too much (drowning in irrelevant data) or too little (missing the one source that matters).

The InsightUW Approach

InsightUW provides three levels of data source selection — product defaults, UW personalization, and LOB fallback — so every underwriter sees exactly the providers they need for the product they're working on.

graph TD subgraph Priority["Selection Priority"] L1["1. UW Personalization Saved per UW + product"] L2["2. Product Default 12 product profiles"] L3["3. LOB Fallback Category-based"] end subgraph Personalize["Personalize Modal"] Modal["18 providers as checkboxes grouped by category Save per product"] end subgraph Example["Example: Sarah Chen"] DEF["D&O Public default: 7 providers"] Custom["Sarah's D&O custom: Capital IQ, Edgar, Law360 (3 providers — focused)"] end L1 -->|"Found"| Custom L1 -->|"Not found"| L2 L2 -->|"Found"| DEF L2 -->|"Not found"| L3 Modal --> L1

12 Product Profiles

Each product has a curated default provider list:

Product	Key Providers	Why
D&O Public	Capital IQ, EDGAR, Law360	SEC filings, securities litigation, credit
EPL	ClassActions.org, Glassdoor	Employment lawsuits, workplace culture
Cyber	CyberCube, Cryptella	Cyber risk scoring, dark web exposure
Excess Casualty	Vindata, Iris	Vehicle/fleet data, risk intelligence
Property	ISO Prometrix, Risk Meter	Protection class, natural hazard scores

Personalization Flow

UW opens submission detail → Data Enrichment tab
Sees product default providers as chips (e.g., 7 for D&O Public)
Clicks "Personalize Sources" → modal shows all 18 providers with checkboxes
UW unchecks D&B and News (not needed), adds Glassdoor (interested in management culture)
Clicks Save → preferences stored per {Sarah Chen, D&O Public}
Next D&O Public submission automatically shows Sarah's custom list

LOB-Specific Example

EPL for a large retailer:

The EPL default profile includes 6 providers: ClassActions.org, Glassdoor, Court Records, Company Websites, News, D&B.

UW Jennifer Walsh handles EPL. She finds Glassdoor reviews unreliable for large employers and prefers to check the company's own DEI reports. She personalizes:
- Removes: Glassdoor
- Adds: Capital IQ (wants to check employee count trends)
- Keeps: ClassActions.org, Court Records, Company Websites, News, D&B

Next time Jennifer opens an EPL submission, she sees her custom 6 providers instead of the default 6.

Meanwhile, her colleague David Kim (also EPL) still sees the default profile — personalization is per-UW.

What This Means for Underwriters

Product-aware defaults — right providers for D&O vs Cyber vs EPL out of the box
Personalizable — customize per product without affecting colleagues
Three-level fallback — UW preference → product default → LOB-based
18 providers available — even if the default is 6, any of the 18 can be added
Persisted — preferences remembered across sessions, no re-configuration needed

What's Next

Next: AI Initial Analysis Report — 9-Category Findings with UW Notification

Want to personalize your data enrichment view? Request a demo.